Post by account_disabled on Jan 10, 2024 19:39:18 GMT 10
of the content is embedded in the image and therefore not readable as text by search engines, it’s important to carefully optimize the rest of the page. You can use one of these five free infographic templates to get started. Slideshows – A slideshow is a way to display a series of related images. Sometimes pictures are more important than text – say you’re trying to show what all the stars wore to the Oscars. Here again, SEO of your title, captions, image file names and so on is important because there is less for the search engines to “read.” Glossaries – I swear more people use Google to look up terms than they use a dictionary. (Do you even know where your dictionary is?) If you work in a specialized industry, a well built-out glossary can be a good way to capture some search traffic. Think cooking terms, medical terms, fashion terms, architectural terms … Directories – A directory is a useful taxonomy of links to sites or resources around a given topic. For example, a perfume blog might create a directory of places to buy perfume, from major department stores to independent shops around the country.
These are just some of the basic types of SEO content, but don’t let this list limit you – the possibilities are virtually endless. How to Develop an SEO Content Strategy If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web. Here are Whatsapp Mobile Number List four steps to defining and refining your SEO content strategy: Define your goals First, determine your goals as a website or business. Are you looking to drive sales through your website? Do you monetize your site via ads and therefore just want to increase traffic and return readership? Your goals will determine what types of content you should focus on. Slick, glossy online product page for razors A great example of a minimal, yet sleek and elegant, product page If you’re primarily trying to drive product sales, your primary focus should be attractive, informative product pages that are optimized for both search and conversions.
Your secondary focus could be helpful blog content that illustrates when and how to use your products, linking to those pages where relevant (it’s best if your blog is not entirely self-promotional, though). If your site operates on an advertising model and the goal is to attract new readers through search, you’ll want to focus on rich content (such as long-form articles or video resources that are informative, entertaining or both) with “stickiness” (“sticky” content keeps visitors on your site longer or encourages them to return). Consider your audience Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. Consider developing marketing personas, or characters that represent your ideal site visitors and customers. Then think about what kinds of content those personas would be looking for.
These are just some of the basic types of SEO content, but don’t let this list limit you – the possibilities are virtually endless. How to Develop an SEO Content Strategy If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web. Here are Whatsapp Mobile Number List four steps to defining and refining your SEO content strategy: Define your goals First, determine your goals as a website or business. Are you looking to drive sales through your website? Do you monetize your site via ads and therefore just want to increase traffic and return readership? Your goals will determine what types of content you should focus on. Slick, glossy online product page for razors A great example of a minimal, yet sleek and elegant, product page If you’re primarily trying to drive product sales, your primary focus should be attractive, informative product pages that are optimized for both search and conversions.
Your secondary focus could be helpful blog content that illustrates when and how to use your products, linking to those pages where relevant (it’s best if your blog is not entirely self-promotional, though). If your site operates on an advertising model and the goal is to attract new readers through search, you’ll want to focus on rich content (such as long-form articles or video resources that are informative, entertaining or both) with “stickiness” (“sticky” content keeps visitors on your site longer or encourages them to return). Consider your audience Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. Consider developing marketing personas, or characters that represent your ideal site visitors and customers. Then think about what kinds of content those personas would be looking for.