Post by account_disabled on Feb 13, 2024 21:27:18 GMT 10
We chose placement on ASNA pharmacy monitors because it was possible to measure offline sales at these points, which made it possible to further analyze the effectiveness of the channel. Flight: month. Target audience: women – years old Specific addresses of ASNA pharmacies in Moscow were selected for placement. A video was broadcast with the main USP of the product.
First drug Index Plan Fact Impressions , , CPM rub. RUR VTR . Second Costa Rica Email List drug Index Plan Fact Impressions , , CPM RUB . RUR VTR . % . % Sales growth relative to the previous month (December) Despite the short flight and small volume of impressions, the advertising campaign showed good results: a significant increase in sales for each product compared to the previous month.
When assessing the results, it is worth taking into account the seasonality factor and the availability of drugs at the points of placement. Recommendations To obtain the most relevant statistics, which can be used to effectively evaluate the channel, we recommend considering a flight for at least months with a budget of thousand rubles per month. coverage for further business decisions. Now the tools of both platforms, Google and Yandex, are used equally by Russian advertisers from the pharmaceutical industry.
First drug Index Plan Fact Impressions , , CPM rub. RUR VTR . Second Costa Rica Email List drug Index Plan Fact Impressions , , CPM RUB . RUR VTR . % . % Sales growth relative to the previous month (December) Despite the short flight and small volume of impressions, the advertising campaign showed good results: a significant increase in sales for each product compared to the previous month.
When assessing the results, it is worth taking into account the seasonality factor and the availability of drugs at the points of placement. Recommendations To obtain the most relevant statistics, which can be used to effectively evaluate the channel, we recommend considering a flight for at least months with a budget of thousand rubles per month. coverage for further business decisions. Now the tools of both platforms, Google and Yandex, are used equally by Russian advertisers from the pharmaceutical industry.